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Pure London, Olympia 24th – 27th July, Stand K140

Pure London, Olympia – 24th-26th July 2016 – Stand K140

Pure London 2016Pure London is the trend inspired London fashion tradeshow which provides a high energy festival of fashion. Inspiring, cool and a fun place to be! Held in central London at Olympia which makes it easy to find and provides a beautiful iconic venue for the show. It’s also large enough to offer the finest selection of brands without losing the friendly, welcoming feeling.

This season, Pure London has a new theme, “A Life Less Ordinary” which will express culture and beliefs through inspirational design. The vision will be brought to life to showcase an energetic and fresh new look.

A Life Less Ordinary will bring together the creative, the inspirational, and the non-conformist. The dynamic and inviting space will encourage buyers and visitors to engage with the key trends and discover new brands. A gathering of talent and originality will showcase the most directional brands in fashion, footwear and accessories for July 16.

Pure London takes pride in bringing new and on-trend ideas to each show, and this season we will see the launch of Inside Retail; a retail lab designed for learning and networking events. Seminar content will be provided by key industry speakers as well as independent retailers, giving buyers insight on how to survive and thrive on the high street.

Pure London fashion is great

The new website for Pure London is now launched with the design focus following in line with this powerful new theme. A life less ordinary has stemmed from WGSN’s trend forecast for Spring Summer 17. Inspired by South America, the new theme reflects bright, vivid, bold colours and patterns derived from this culture. The individuality of the new theme will stand out, allowing brands to express themselves freely and creatively. The new edition of Pure London will reflect a celebration of culture from all around the world.

The new initiatives for Pure London reflect the larger changes taking place in fashion retail, the introduction of Inside Retail could not be timelier and our new vibrant theme will give buyers and visitors alike the newness they have been after.Julice Driscoll, Portfolio Director for Pure London.

Jora Collections will be exhibiting and we’d love to see you so grab your free ticket here.

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